About Us

Visit Los Cabos is an annual travel lifestyle publication produced for the Los Cabos Convention & Visitors Bureau. The magazine provides visitors to Los Cabos, Mexico with information about the region’s tourist attractions, restaurants, beaches, sporting events, shopping venues and hotels and other accommodations.

The Los Cabos Convention & Visitors Bureau distributes Visit Los Cabos in guestrooms of member’s hotels. In addition, FREE copies of the vacation planner may be ordered by calling toll free: 1-866-LOSCABOS

Los Cabos Convention & Visitors Bureau
General Director:
Ruben Sanchez Lizarraga

Gonzalo Franyutti de La Parra, President
Tel: (624) 143-4777
Fax: (624) 143-5424
Email: Los Cabos Convention & Visitors Bureau
www.visitloscabos.travel

Post your Los Cabos photos on our Facebook page!
We will add them to our Los Cabos Virtual Family Photo Album.
Visit: facebook.com/LosCabosCVB

Los Cabos Shines

Although relatively undiscovered 100 years ago, Los Cabos is now an idyllic world-class destination. The following are the accolades and awards received by the Los Cabos Convention & Visitors Bureau member resorts in 2009.

Travel + Leisure World’s Best 2009
Top 15 Hotels in Mexico
No. 2: Esperanza Resort
No. 7: Las Ventanas al Paraíso
No. 8: One&Only Palmilla
No. 10: Pueblo Bonito Sunset Beach Resort & Spa

Top 100 Overall
No. 23: Esperanza Resort

Travel + Leisure World’s Top 500 Hotels
Esperanza Resort
One&Only Palmilla
Las Ventanas al Paraíso

Travel + Leisure Best Affordable
All-Inclusive Hotels 2009
No. 8: Dreams Los Cabos

Travel + Leisure Best Romantic Getaways 2009
No. 14: Esperanza

Condé Nast Traveler Gold List 2009
Esperanza
Las Ventanas al Paraíso
One&Only Palmilla

Condé Nast Traveler Destination and International Resort Spas 2009
Las Ventanas al Paraíso
One&Only Palmilla

Condé Nast Traveler Hot List Tables 2009
Market, One&Only Palmilla

Forbes Traveler 400 World’s Best Resorts 2008/2009
Las Ventanas al Paraíso
One&Only Palmilla
Esperanza Resort
Pueblo Bonito Sunset Beach Resort & Spa

Brides Magazine Sexiest Resorts of 2009
No. 1: Las Ventanas al Paraíso

Latin World Top 5 Public Golf Courses in Mexico
No. 1: Cabo del Sol (Ocean & Desert Courses)
No. 3: Palmilla Golf Club

Rubén Sánchez Lizárraga: Enjoying all that Los Cabos has to offer

By Rick Stedman

Los Cabos could not have found a better promoter for the area than Rubén Sánchez Lizárraga, the executive director of the Los Cabos Convention & Visitors Bureau. With tourism management and administration his passion, he has served as executive director since 1998, guiding the ever-changing and always evolving Los Cabos region.

"My job is the sort of position that allows me to interact with local hoteliers and tourism interests, as well as with the airline and wholesaler and travel trade partners for Los Cabos," Sánchez explains. "The press and media are also valuable allies to our destination. All of these relations enrich our lives here in Los Cabos, and working as a team to build awareness and preference for Los Cabos is the most gratifying experience one could expect from this job."

Sánchez also credits his small but efficient staff for their continuous efforts in promoting the area. "It is particularly gratifying to work with the small team that we have here in the office and see them grow in experience and develop in their own right as 'turisteros' of the highest caliber," he says.

The Los Cabos Convention & Visitors Bureau, as is the case with all tourism bureaus, represents and manages the tourism offerings of the region. They accomplish this task by promoting in key markets via advertising, promotions, public relations and travel trade relationships; attending trade shows; sponsoring press trips; and developing online consumer and trade marketing campaigns, along with group/incentive/convention sales efforts.

When not actively promoting the area, Sánchez — who was born in Mazatlán, Sinaloa as one of five children — enjoys being with family and friends in his Los Cabos home. His description of the area reads like a travel brochure. "I have found this area to be one of the most tranquil places on earth," he says. "The stark beauty of our desert-on-the-ocean setting is like no other in the world, and it is not often that I feel the need to escape. A very important portion of my time is dedicated to my family to the extent that often we travel as a family unit."

"My travel experience fed my interest in tourism and built a foundation that would allow me to not only understand the basics of hospitality management, but what one must do to exceed consumer expectations and retain their loyalty for the long term," Sánchez says. Judging by the popularity and steady growth of the Los Cabos region, he appears to have accomplished that goal.

HCP/Aboard Publishing
Custom Publishers: Specializing in travel industry solutions.

WHO ARE WE?

We're HCP/Aboard Publishing, a multi-disciplinary custom publishing and promotional company that leverages years of experience in the travel and tourism industry and our position in the larger media universe on our client's behalf.

We create English and Spanish language award-winning in-room hotel books, in-flight magazines, destination guides and web sites as well as turn-key marketing and communications programs and the sales and promotional machines behind them. Our clients include; the St. Maarten Hospitality & Trade Association; the Bermuda Hotel Association; Charleston, South Carolina; The British Virgin Islands Chamber of Commerce & Hotel Association; Central America; Curaçao Hotel And Tourism Association; De Palm Tours - Aruba; The Greater Miami Convention & Visitors Bureau; The U.S. Virgin Islands Hotel & Tourism Association; The Los Cabos Convention & Visitors Bureau; The Puerto Vallarta Hotel Association; Hyatt Hotels & Resorts; Puerto Rico; The Dominican Republic; TACA with routes throughout Latin America and American Eagle Airlines with service to the USA, Canada and the Caribbean.

Over 35 million travelers read our print material each year.

WHAT MAKES US BETTER?

It's who we are — the people who actually do the care and feeding of every HCP/Aboard Publishing project. We come from all sides of the travel industry, including cruise lines, airlines, hotels, CVB/tourism boards and destination management organizations. We also bring years of custom print and web publishing experience to the table. And it's the leverage we bring to bear by virtue of our corporate influence. Plus, we are nothing if not passionate about what we do.

Let us show you the power that comes from being part of one of the largest media organizations in the United States. What it means to leverage the international advertiser. What happens when smart, driven and resourceful people put their heads together on your behalf. We could talk about our years and years of combined experience, but we think it's better to talk about who we are as it relates to what we do, how we do it and, most importantly, what that means to you.

Go ahead. Leverage us.

OUR COMPANY

HCP/Aboard Publishing, is a Division of Aboard Publishing, Inc., which is a subsidiary of The McClatchy Company, the nation's third largest newspaper organization, owning 30 daily newspapers in 29 U.S. markets. These markets are growing 50 percent faster than the national average. In each of its daily newspaper markets, McClatchy operates the leading local website, offering readers information, comprehensive news, advertising, e-commerce and other services. McClatchy-owned newspapers generate more than 38 million unique visitors per month (Source: Omniture, July 2009).

That's a lot of access.

So let's break this down into meaningful terms. With access to The McClatchy Company, we have RESOURCES. Lots of them. We can (and do) leverage our position in the greater company by tapping into everything from audience, advertising sales, marketing expertise, content and research, to photography and distribution. What does this mean to you? Simply that, as a HCP/Aboard Publishing client, our resources become your resources.

Go ahead. Leverage us.

HOW TO LEVERAGE US

HCP/Aboard Publishing has built its reputation by building custom publishing solutions. In many cases, we have built them from scratch, starting with nothing but ideas and energy. In other cases we have undertaken complete publication re-models: re-defining style, content and overall strategic direction. Other times, we take an existing publication and apply our considerable marketing expertise to bulk up its bottom line and maximize its market position.

What can we do for you?

What if you could have ALL of our resources working in perfect concert - each multiplying the other's effect exponentially to put your publication and brand exactly where the market, the times and your strategy dictate. That's when HCP/Aboard really begins to shine.

It's more a function of your needs than anything else.

There are some things that EVERY one of our clients get: energy, creativity, drive and dedication. Beyond that, what goes into a project is as unique and as particular as your strategy demands. Yes, we research and design. Yes, we produce and sell. Yes, we market and promote. But it's often the subtleties of a project that can make the big differences. Things like the personalities and compatibilities of the added-value partnerships, or how the nuances of language and design set you apart and into the readers' and advertisers' minds and agendas. And how this process — these people — are going to generate the highest quality product and the best strategic results on your behalf.

How will HCP/Aboard Publishing apply our resources to your project? With considerable — there's that word again — leverage.

Go ahead. Leverage us.

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Contact Us

To be listed on this site, or in Visit Los Cabos, the official visitors guide, please contact:

Amaury Santiago
Local Tel: 044 624 1416369
Tel: 619 587 4730
Tel: 305 409 5980
Cell: 787 382 5639

Visit Los Cabos
The Official Guest Guide of the Los Cabos Convention & Visitors Bureau
For advertising rates, specs and distribution details click here.

ExperienceLosCabos.com
For additional online advertising opportunities click here.

General information: Contact Us

HCP/Aboard Publishing
A Division of Aboard Publishing, Inc.
Miami Office
Fourth Floor
One Herald Plaza
Miami, FL 33132
Fax: 305-995-8108

Publisher: Garry Duell Jr.
Administration Tel: 305-376-2735

For questions about this web site, please contact:
Susan M. Boley
Director Online Marketing
Tel: 305-376-2747

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